China's economy has entered a beauty economic times, a wide range of beauty after another, many products packaging and advertising, occupying their beautiful image, but so far no one has seriously studied the use of beauty, do more effective marketing activities to promote each other then? Please beauty for themselves in the popular business, products, services, like publicity, in fact, require careful analysis to find the breakthrough point, stand out from the pile of beautiful women, your product can be more attention and favor, because a lot of beauty in this world, How to show beauty is more important and more critical in the can and its brand positioning, brand image, product features, services complement each other.
In order to understand the value of beauty, the author summarizes the following four principles for consideration:
Scope of the principle: The just-born baby to see, see the beauty come from the side will reveal a brilliant smile, but for a special beauty, different groups have different reactions. Course, not the better scope. If beauty is not objective, please consumer groups agree and like it, may also cause more financial losses.
Attention principle: to identify a beautiful attention to whether the target consumers, a very simple way is to see him stay in the beautiful body of time, and the pupil is enlarged, and now found that beautiful girl of the people (including men and women) either quit the attractiveness of the residence time of more beautiful one-tenth of a better result to put beautiful women shape is essential to attract the eye.
Infectious principle: to see the appreciation of beauty is not just the surface, sensory stimulation, it may indirectly to the product gives a better impression to the audience in the psychological and physical feel even better with this product later, as product advertisements will be just as beautiful as the beauty, or the generation and beauty with the kind of feeling, we call self-hypnosis experience.
Matching principle: the use of beautiful images, and temperament, background, social relations are, and enterprise resources, industry attributes, brand positioning, market positioning, product feature, channel structure, target consumer group preferences to match.
Attention, please do speak for beauty, know these, I do not know what it is exactly, the absence of the above four principles necessary to understand and analyze, it may take a lot of cost, surface, and others seem to do the same thing Why also invited a big beautiful star, the result is the desired effect and have a great deviation, which is alarming, we make the following positive and negative examples of further elaboration:
Stefanie unified endorsement of black tea ice Sun Yan Zi in the Temperament and image
full of youthful vigor image, and black tea beverage rich in vitamins, adding to the beautiful high dynamic product attributes match, and through her as bright smile and stretch the image of the "Young and the limit," the image of represented the ultimate, the main objective of the tea beverage groups: young people in a very good influence and appeal for unity to become the first brand of tea and laid a solid foundation.
Germany Zwilling props Germany Zwilling knives, best-selling 273 is not a coincidence to see this classic beauty knife the following print ads, what you feel, do not produce many other associations do, a beautiful woman in the cutting vegetables cook, feel like, then only a possibility, of passion? No matter what the idea of product will be essentially rigid, with beautiful feminine shape, in sharp contrast, produced a strong visual impact, no wonder many of his tools will be well received by consumers alike? Perhaps, housewives, feel Zwilling is a beautiful woman cooking a special tool, which greatly attracted the attention of people and impressions of the brand. Suntime wine endorsement
Maggie Cheung
Maggie Cheung for the film "In the Mood for Love" are becoming more sophisticated elegance,
I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about clothing artful dodger, heat transfer shirt welcome to visit!
